Businesses we have helped grow across Australia
Are your Facebook Ads failing to generate engagement?
You’ve invested time and money into Facebook Ad campaigns, tested different ads, adjusting targeted audiences and even hired Facebook “specialists.”
But your getting minimal results from your advertising budget and at best your leads remain inconsistent, and your competitors dominate the market.
The truth? Facebook Ads aren’t just about boosting posts or increasing likes.
It’s about creating a strategic system that targets the right audience with the right ad copy that engages prospects to take action.
Partner with a Facebook Ad specialists who knows how to transform your Facebooks Ads into a business growth machine.
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Our proven Facebook Ads system that delivers results
Running effective Facebook Ads doesn’t have to be overwhelming. We’ve designed a proven process that ensures measurable success for your campaigns.
Facebook Ads Guide
Facebook Ad Types
With over 1.9 billion daily Facebook users in 2021, Facebook Ads is a powerful advertising platform for businesses.
Over 160 million businesses leverage the social media network to reach their target audience. Both B2B and B2C businesses use Facebook ads to drive traffic, leads and sales. However, the strategy will differ depending on your business.
What are the types of Facebook ads?
There are four types of Facebook ads to help people discover your brand:
Image ads
Image ads contain a single image representing your product, service or brand. This ad format is the most common ad type because it works for most applications. All you need is a high-quality image with the correct aspect ratio, and you can easily create a Facebook image ad.
Best practices:
Over 160 million businesses leverage the social media network to reach their target audience. Both B2B and B2C businesses use Facebook ads to drive traffic, leads and sales. However, the strategy will differ depending on your business.
What are the types of Facebook ads?
There are four types of Facebook ads to help people discover your brand:
Image ads
Image ads contain a single image representing your product, service or brand. This ad format is the most common ad type because it works for most applications. All you need is a high-quality image with the correct aspect ratio, and you can easily create a Facebook image ad.
Best practices:
Video ads
Facebook video ads use a single video to market your product or services. Videos are one of the most commonly consumed content types across multiple audiences. Creating a video for your business could be your best option to connect and engage with your target audience.
Best practices:
Facebook video ads use a single video to market your product or services. Videos are one of the most commonly consumed content types across multiple audiences. Creating a video for your business could be your best option to connect and engage with your target audience.
Best practices:
Carousel Ads
Carousel ads allow viewers to scroll through multiple cards (images or videos) within a single grid. Each card can have different links, headlines, and descriptions. Carousel ads are excellent for displaying a wide range of products/services.
Best practices:
Carousel ads allow viewers to scroll through multiple cards (images or videos) within a single grid. Each card can have different links, headlines, and descriptions. Carousel ads are excellent for displaying a wide range of products/services.
Best practices:
Collection ads
Collection ads offer users a window shopping experience to view multiple products without scrolling on the screen like they had to do with the carousel ads. It is an advanced version of the carousel ads. Collection ads are highly customisable, full screen, and perfect for displaying multiple products together.
Best practices:
Collection ads offer users a window shopping experience to view multiple products without scrolling on the screen like they had to do with the carousel ads. It is an advanced version of the carousel ads. Collection ads are highly customisable, full screen, and perfect for displaying multiple products together.
Best practices:
Facebook Ad Set Up
Step 1: Select an objective
There are three options available based on your goal:
Awareness – Reach an audience
Awareness – Reach an audience
Consideration – Generate action
Conversion – Drive results
Step 2: Select an audience
You can choose your audience through the following options:
You will notice ‘Audience definition’ on the right-hand side, which indicates your audience size and insight into the potential ad reach.
Step 3: Choose placements & devices
There are two placement options:
We recommend starting with Automatic Placements until you have insights into the placement performance for each Facebook Ad.
Facebook will automatically place the ads to help you reach your chosen objective.
Alternatively, you can choose Manual Placements and select your ad placement preferences.
Facebook will automatically place the ads to help you reach your chosen objective.
Alternatively, you can choose Manual Placements and select your ad placement preferences.
Step 4: Set your budget
You can set a lifetime or daily budget and schedule your ads by specifying a start and end date.
With particular objectives and bidding strategies, you can set up Ad scheduling, which allows you to run your ad at different times of the day.
Initially, we recommend scheduling ads for all hours of the day. Then optimise when you gain insights.
With particular objectives and bidding strategies, you can set up Ad scheduling, which allows you to run your ad at different times of the day.
Initially, we recommend scheduling ads for all hours of the day. Then optimise when you gain insights.
Step 5: Select an Ad Format
There are multiple ad formats to help businesses communicate effectively with their audience.
Ad format tyes:
Ad format tyes:
Facebook Ad Metrics
Facebook ad is an essential social media platform for every business.
With the right Facebook advertising strategy, you can effectively see a visible difference in your advertising ROI.
Below are the most the main metrics to track:
With the right Facebook advertising strategy, you can effectively see a visible difference in your advertising ROI.
Below are the most the main metrics to track:
Note: Further down in our FAQ, we have outlined a full list of metrics to track.
Understanding the right metrics to track and what to expect will make a big difference in your Facebook Ad performance.
Understanding the right metrics to track and what to expect will make a big difference in your Facebook Ad performance.
What is a Facebook ad?
A Facebook Ad is a paid advertisement that helps businesses target specific audiences based on demographics, interests and user behaviours.
Businesses can reach a large audience, with 2.79+ billion people using Facebook, making it one of the most powerful advertising platforms.
Facebook provides advertising opportunities for both B2C and B2B businesses.
Businesses can reach a large audience, with 2.79+ billion people using Facebook, making it one of the most powerful advertising platforms.
Facebook provides advertising opportunities for both B2C and B2B businesses.
How much do Facebook Ads cost?
Facebook Ads provides you with control over your budget and bidding.
There is the option to be charged by impressions or link clicks.
What determines Facebook Ad Costs?
Below is a list of factors that impact Facebook ad costs:
There is the option to be charged by impressions or link clicks.
What determines Facebook Ad Costs?
Below is a list of factors that impact Facebook ad costs:
How to optimise Facebook Ads?
Below we have listed the most important metrics to measure:
Each objective comes with different metrics to measure and optimise.