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Google Ads Perth

Result-driven
Google Ads

Our high-performing Google Ads generate leads and sales.

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5 star rating
–
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“Resulted in a large increase in the number of leads”
Businesses we have helped grow across Australia
%
ONLINE GROWTH
%
LEAD GROWTH
%
LEAD GROWTH
%
TRAFFIC GROWTH
%
LEAD GROWTH
Featured Website

Blueprint Homes
231% more leads

Website
SEO
Google Ads
Meta Ads

Blueprint Homes had an outdated website in a competitive industry. We built a website focusing on generating more traffic that converted into leads.

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Result-Driven Google Ads

Are your Google Ads wasting budget without leads or sales?

You’ve set up Google Ad, added keywords, adjusted objectives, and even worked with a PPC “experts” who over-promised and under-delivered.

But despite all your efforts, your leads are inconsistent, and your competitors are always showing but you’re no where to be found.

The truth? Running Google Ads isn’t about adding a few keywords.

Without the right strategy you’ll be giving your money away to Google.

You need a complete Google Ads system that attracts the right customer, then converts them into a lead with result-driven Google Ads optimisation.

Struggling to RANK

You need a Google Ads strategy that drives measurable and consistent growth to see a return on investment.

NO GOOGLE ADS SYSTEM

You must build a Google Ads system that attracts traffic, generates leads, and delivers sales, not just impressions & clicks.

THE WRONG PPC PARTNER

You deserve a Google Ads agency that prioritises transparency and focuses on delivering results.

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Reviews

What our
clients are
saying

They have been crucial in the increase in traffic to our website and leads to our business. WIthin the second month we noticed a big increase. A great bunch of professionals.

Jenny Revell
Landscaping

Inbound Marketing Agency specialises in doing one thing and doing it exceptionally well – creating a steady flow of targeted qualified leads to your business.

Robert Goldman
Surgeon

They have taken my brand to the number one spot on the web. I was so impressed I gave them another one to work with.

Adrian Mason
Decking

The team at Inbound have been brilliant from digital marketing, new websites or offering professional advice, much appreciated.

Paul D’Orazio
Glass

An excellent team with their fingers on the inbound marketing pulse. Truly outstanding service.

Emma Kent
Building

“Very knowledgeable. Would recommend them to any business looking for an agency-level marketing company who are ready for serious growth.”

Ben Wendel
Consulting
Google Ads Services

How our Google Ads work

We use analytics to design websites that generate more traffic, leads and sales. Your website must deliver results by attracting traffic, converting people into leads and closing sales.

Google Ad Strategy

Customised Google Ad campaigns designed to maximise your ROIto achieve your business goals.

Popular Features
Customer keyword research
Competitive analysis
Data-driven ad targeting
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Google Ads Setup

Launch and manage high-performing Google Ads campaigns correctly from the very start.

Popular Features
Campaign structure
Daily budget management
Keyword bidding
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Google Ad Copy

Write compelling ads that generates high quality score and entices customers to click and convert.

Popular Features
Attention-grabbing headlines
A/B testing
Dynamic ads
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Landing Page CRO

Convert clicks into leads and sales with strategically designed landing pages with high-conversion rates.

Popular Features
User experience testing
Smart call-to-actions (CTAs)
Mobile-responsive design
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Remarketing Ads

Reconnect with potential customers with re-targeting website visitors to nurture them into leads.

Popular Features
Dynamic retargeting ads
Audience segmention
Multi-channel remarketing
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Tracking

Ensure your campaigns deliver long-term success with continuous improvements based on real-data.

Popular Features
Real-time analytics
Conversion tracking
Cost-per-lead optimisation
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Our proven Google Ads system that delivers results

Running effective Google Ads doesn’t have to be complicated. We’ve developed a proven step-by-step system that consistently delivers measurable results.
Strategy: We begin by analysing your business, target audience, and competitors to create a custom Google Ads plan to reach your goals.
System: We will implement and optimise your campaigns with keyword targeting, engaging ad copy, and high-converting landing pages.

Scale: We will monitor and refine your campaigns, ensuring your ROI increases as your business grows.
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How does Google Ads work?
How to set up Google Ads?
Google Ad Tips
What is Google Ads?
What are the benefits of Google Ads?
How much does Google Ads cost?
How do I create a Google Ads account?
Are Google Ads Effective?
What is Google Ads Quality Score?

Google Ads Guide

How does Google Ads work?

Google Ads (previously Google AdWords) is the biggest search engine advertising platform with over 259 million unique visitors and 4.8 billion daily interactions each day.

Google Ads helps businesses target customers to drive traffic, generate new leads and make sales on various Google platforms.

Below is a comprehensive guide that will help you create, manage and monitor Google Ads for your business. Let’s get started.

Google Ads allows advertisers to generate traffic through various bidding strategies:
Cost per click (CPC)
Cost per thousand impressions (CPM)
Cost per thousand viewable impressions (vCPM)
Cost per view (CPV)
Google Ads works across multiple Google platforms, such as:
Search
Shopping
Display
Video
For each platform, you set a goal, create your ad, choose your audience and budget.

Google Ads uses an auction system and quality score to determine what ad to show. Quality Score measures your ad quality compared to your competitors.

Quality Score is calculated on three criteria:
Click-Through Rate (CTR): Percentage of users who see your ad and click
Ad Relevance: Relevance of your ad to your targeting options
Landing Page Experience: Performance of your landing page such as time on site

How to set up Google Ads?

Here is the step by step guide to set up a campaign:

Step 1: Define your campaign goal

Go to Google Ads to start a new campaign.

The first step is to select the relevant goal, which is based on your campaign objectives:
Sales: Make eCommerce sales
Leads: Generate leads online
Website: Drive website traffic
Brand Awareness and Reach: Gain exposure
App Promotion: Increase app installs
Local Store Visits: Drive foot traffic to your store
Once you choose the goal, Google Ads will suggest the best campaign type: Search, Display, Shopping, Video and Discovery.

Step 2: Select your targeting and budget

Depending on your campaign type, you will select your targeting and budget for your ads.

You can select targeting options such as location, language, and audiences, keywords, etc.

Step 3: Set up your AdGroups

An AdGroup is a group of ads that share a similar target audience.

For example, in Google Search, an AdGroup can target the following keywords:
Google AdWords Perth
… Specialists
…. Company
…. Expert
Add the relevant keywords or enter your website URL while Google will provide targeting ideas.

Step 4: Create your Google Ad

Create a compelling ad. Start with creating a headline and description.

During this stage, you can preview your Google Ads to see how it looks on different devices and platforms before you publish.

Step 5: Track with Google Analytics

Google Ads is not a set and forget advertising platform. You need to set up Google Analytics and link it with Google Ads.

Regularly check the performance of your ads based on metrics that define your goal, such as traffic, conversion, goals, views, impressions, etc.

For this, you need to set up Google Analytics on your website.

How to use Google Keyword Planner?

The Google Keyword Planner is a free tool that help businesses find relevant keywords to target.

Step 1: Go to Keyword Planner

Step 2: Discover new keywords

Start by entering keywords or website domains for keyword ideas and insights.

Step 3: Select relevant keywords

You will get a long list of relevant and similar keywords with data such as average monthly searches, competition, ad impression rate, top of page bid, etc.
#1: Avoid broad keyword terms

Start by choosing keywords that are highly relevant to your business. Once you have enough data to make decisions, you can add and remove keywords.

#2: Make sure your ads are relevant

Google Quality Score can make the difference between a successful and unsuccessful campaign. Make sure your headline and ad copy align with your keywords and targeting.

#3: Optimise your landing page

Another Quality Score factor is the landing page experience. Optimise your landing pages for the best user experience.

#4: Track the right metrics

Tracking your Google Ad metrics is critical. Linking with Google Analytics will make sure you measure the relevant metrics to ensure optimal Google Ad performance.

What is Google Ads?

Google Ads (formerly Google AdWords) allows businesses to advertise a variety of different ads.

What are different Google ads types?
    Google Search: Gain visibility on Google search engine
    Google Display: Show ads on Google’s display network
    Google Videos: Promote your business on YouTube
    Google Shopping: Sell your products

    What are the benefits of Google Ads?

    The simple answer is to promote their business.

    The main benefits of Google Ads are:
      Gain brand awareness
      Drive website traffic
      Increase leads
      Generate more customers
      Google Ads can be used by any business: local, small, medium and big companies.

        How much does Google Ads cost?

        The costs will vary depending on competition and bidding strategy.

        You can set up your daily maximum budget or leave it open-ended.

        There are multiple bidding strategies available to help businesses control how their budget is spent.

        Google Ads auction system will determine which ad will appear based on:
        1. Bidding – Each business will set a maximum bid amount, e.g. $5 per click
        2. Quality – Google will assess the quality of the ads to determine Quality Score
        Note: The highest bidder doesn’t allows appear on top.

          How do I create a Google Ads account?

          Go to https://www.google.com/ads/ and follow the steps from there.

          You will need to provide some details about your business as well as verify phone number, location and website before you can start your first campaign.

          It’s important to track the performance of your campaign by setting up conversion tracking tag, which can track:
          Phone calls
          Leads
          Sales
          Revenue
          The return on investment (ROI) for Google Ads can be positive if set up and tracked correctly.

          Google Ads provides the advertiser the ability to track performance through various metrics such as:
          Impressions – Amount of people who viewed the ad
          Clicks – Number of times your ad was clicked
          Click Through Rate (CTR) – Percentage rate of people who clicked
          Leads – How many leads and enquiries were generated
          Conversion Rate – Percentage of people who enquiried
          Sales – Number of sales made
          Revenue – Total of revenue generated from sales
          Monitoring the performance will allow you to improve the performance of your Google Ads campaigns to improve the return-on-investment.
          Google Ads introduced ‘Quality Score’ to help advertisers determine the quality of their ads.

          For example, if your Google Ad is about cars and you mention that you have good deals for trucks, then your Quality Score will be lower because it doesn’t match the topic of your ad.

          Your quality score will be between 1-10 with higher scores meaning your ad will appear more prominent with a lower cost per click.

          A high-quality score can enable you to position higher than your competitors even if they are bidding higher than you.

          Quality score is calculated based on three components:

          Click Through Rate
          Ad Relevance
          Landing Page Experience

          Note: Google Ads provides you a Quality Score at a keyword level.

          Ready to get started?

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